Predicting earnings in any business is very difficult as there are a lot of variables at play. For instance, if you wave in the dark, you know what you are doing; but sadly nobody sees you waving. Waving in the local shopping mall, people will notice (and probably look for the person they believe you are waving at).
But let’s assume you live in Utopia and every business you call on, signs a contract with you. You could easily earn R100 000 per month. This would then be based on a flat fee of R500 per month to keep a listing on your platform, having 20 different categories and 10 businesses in each category.
In small towns however, you may not have 10 restaurants. But you may have 50 home-based businesses creating something worth buying. So you earnings will greatly depend on what your town has to offer to the outside visitor and the internet user.
Conservatively speaking, you would list a place of accommodation, a restaurant and a shop that sells something worth taking home. That gives you three possible clients. How much do you want to earn?
If you charge too much, they will object to the price. If you charge too little, you will not make ends meet.
However, your platform is not just about paying businesses. It’s about your town. Where is it? When was it established as a town? Why did it develop into a vibrant community? These questions are the ones you will answer for future visitors to boost your Search Engine visibility on the likes of Google.
So a lot of your initial work will be done building an online presence that will hit the first page on Google and we will show you how to use social media to create more visitors to your platform.
But this business is not one where you buy a training program, and then create a Tiktok video to sell the training program because you “learned how to do digital marketing”. Express Marketing is a service you render to your local economy; local business owners, and digital marketing is what you do to promote your platform to give them more exposure.