The Express Marketing Coalition Partnership Program is based on a network of publishing platforms called “community magazines” that is designed to cross-post content from one platform to another.
In partnership with What The Gravel, it also allows us to promote our services on your platform and vice versa.
For example: Pete runs the platform called Ceres Online. It showcase the town of Ceres and everything it has to offer as one of the older towns in the Western Cape. Susan runs a similar platform called Grabouw Online, and Pete just wrote an article about the second hand store in Ceres which sells a lot of stuff from back in the day. He mentions things like Big Wheel Prams, old Army uniforms and yellow wood victorian styled furniture on sale.
Susan finds this amazing and cross-post that article with a spin, and publish it on her platform. (In fact, she didn’t; it happened automatically, but she just made a few edits to make it sound better from a visitor point of view.)
John also has a platform called Table View Online. He decided this would make a nice draw card and spins it differently under the title “Hidden gems in Ceres”.
With one payment to Pete, the second hand store gets noticed from three different sources, and visitors will be curious to see it for themselves the next time it snows in Ceres.
And that is the difference between marketing and advertising. Marketing builds wide awareness whilst advertising prompts an immediate action.