Why use What The Gravel?
What The Gravel is a South African travel and adventure magazine read by people who love camping, 4×4 routes, hiking and fishing, and who spend money on gear, getaways and experiences. Instead of a banner ad that gets scrolled past, we write genuine advertorial stories about your business, like our features on Drie Berge Caravan Park and Bass Lodge, and back them up with sponsored placements, directory listings and video marketing. Your story stays searchable long after it’s posted, and a local content creator who knows your area tells it properly. If you want to reach outdoor customers who are ready to book, buy and go, What The Gravel is the place to be seen.
Say “WTG” out loud and you’ll hear another three-letter phrase trying to get out.
A rider hits a stretch of corrugated gravel, a surprise climb or a washed-out river crossing, and the first thing that comes to mind is a short expletive. We heard it too. So is it that?
Nope! Next letter.
Advertorial & Promotional Content
| Category | Includes | WTG Rate | Contract Rate (40%) |
|---|---|---|---|
| Core travel and stay | Hotels, lodges, guesthouses, airlines, car hire, coaches | R 1,966.00 | R 786.40 |
| Gear and supplies | Outdoor retail, 4×4 accessories, caravans, boats, adventure bikes | R 950.00 | R 380.00 |
| Culture and local appeal | Wine estates, restaurants, breweries, festivals, events | R 675.00 | R 270.00 |
| Supporting services | Insurance, forex, data, booking platforms, tourism bodies | R 500.00 | R 200.00 |
| Budget stay | Camping, caravan parks, backpackers | R 450.00 | R 180.00 |
| Experiences and activities | Adventure, wildlife, water sports, cycling, hiking, golf, wellness | R 395.00 | R 158.00 |
How our rates work
WTG – Write, Tag, GO! is a once-off placement. Your listing or advert goes live, and that is the end of it. It remains published but there are no further updates and no ongoing marketing. This is ideal if you are unsure the results will match the investment.
Contract rates are an added fee per month and cover continuous promotion by the WTG Team, including regular cross-posting and re-posting of your content across our channels, so your business stays visible well beyond the first term. Remember, the initial WTG remains on our webpages, but we don’t continue promoting it. The contract rates put us to work.
- If you want a single, fixed placement, choose Write | Tag | Go!
- If you Want That Gold, with steady exposure and repeat visibility, a contract is the better fit and the lower rate.
Contract options are 6 or 12 months.
Display Advertisements by format
- Graphic design is excluded (Quoted Separately)
- Clients may supply their own Artwork or Advertisement.
16:9 Horizontal
| Category | Contract Rate (per month) |
|---|---|
| Core travel and stay | R 985 |
| Gear and supplies | R 475 |
| Culture and local appeal | R 340 |
| Supporting services | R 250 |
| Budget stay | R 225 |
| Experiences and activities | R 200 |
9:16 Vertical
| Category | Contract Rate (per month) |
|---|---|
| Core travel and stay | R 1,180 |
| Gear and supplies | R 570 |
| Culture and local appeal | R 405 |
| Supporting services | R 300 |
| Budget stay | R 270 |
| Experiences and activities | R 240 |
16:9 Inline
| Category | Contract Rate (per month) |
|---|---|
| Core travel and stay | R 790 |
| Gear and supplies | R 380 |
| Culture and local appeal | R 270 |
| Supporting services | R 200 |
| Budget stay | R 180 |
| Experiences and activities | R 160 |
Display Adverts link to your own website or booking page (not booking.com, lekkeslaap or similar) and may contain contact details and QR codes.
If you want multiple mapping on your display advert, add a set-up fee of R450. (web, email, call, Whatsapp, booking page)
We do not link to Facebook Pages or Groups. You need a website, so please get in touch with us.
These rates are also offered for The Cape Chronicle
Get your own Landing Page
We are starting a new service for Budget Stays as the first phase. With your own Landing Page, you can have one place to showcase your place.