Discover the Western Cape – Season 1
DISCOVER THE WEST COAST
10-SERIES TITLE SPONSORSHIP PORTFOLIO
Ten specialist series. Ten target audiences. Ten opportunities to own a West Coast story.
1. THE OPPORTUNITY
The West Coast is far more than a holiday destination.
It is a region of spectacular landscapes, wildlife, fishing communities, historic towns, adventure activities, food, wine, agriculture, business and investment opportunities.
Discover the West Coast is being developed as a multimedia content platform dedicated to telling those stories through original video, television-style programming, YouTube, social media and digital publishing.
Rather than producing one generic tourism programme, Discover the West Coast will comprise ten specialist content series, each developed for a clearly defined target audience.
This creates a powerful commercial proposition:
One West Coast. Ten specialist series. Ten target audiences.
Each series offers an opportunity for an appropriate brand to become its exclusive Title Sponsor.
2. THE TEN SERIES
Own a Series for R12 500
| Series | Primary Target Market | Suggested Partner |
|---|---|---|
| 1. Tourism | Holidaymakers and travellers | Travel/automotive/financial brand |
| 2. Food & Wine | Foodies and culinary travellers | Retailer/food brand |
| 3. Adventure | Outdoor and adventure enthusiasts | Outdoor retailer |
| 4. Family | Families and leisure consumers | Retailer/bank/insurer |
| 5. Heritage | History and culture enthusiasts | Bank/property/corporate sponsor |
| 6. Nature & Wildlife | Nature lovers and ecotourists | Conservation/outdoor brand |
| 7. Fishing | Anglers and boating enthusiasts | Marine/fishing brand |
| 8. Road Trip | Motorists and self-drive travellers | Vehicle manufacturer |
| 9. Photography | Photographers and content creators | Camera/technology brand |
| 10. Business & Investment | Entrepreneurs and investors | Bank/investment company |
Each series will have its own editorial identity while remaining part of the overarching Discover the West Coast brand.
3. THE CONCEPT
The West Coast shouldn’t be viewed through one camera lens.
A family sees it differently from an angler.
A photographer sees something different from a business investor.
An adventure enthusiast has different reasons for visiting than a heritage tourist.
Discover the West Coast embraces those differences.
Each series explores the region from a particular perspective, allowing us to create content that is more relevant, more engaging and more commercially valuable.
6 Episodes in each of the 10 editions running for 30 to 45 minutes.
Filmed in 16:9 and 9:16 ratio, HD quality resolution and suitable for all devices.
24 Spin-off Short Format Videos running for 5 to 10 minutes maximum.
-
- Own a Spin-off for only R2 500
Raw in-house footage is included for future use.
Introduce an Episode for only R7 500
Priced from R1 500 to R12 500, there is an option to suit any sized business.
This is more than just an advertising opportunity. This is evergreen content that will not expire until your business does.
3 Affordable Payments
- 40% secures your spot. Due 15 September
- You can select what footage to include / exclude in your edition.
- 15% Final Payment on Release – 1 December 2026
Booking closes on 15 September 2026.
- Filming starts 1 October.
- Post Production Editing during November.
- Release date – 1 December 2026.
Contact us today!